- THE BRAND
- KKR GROUP OF COMPANIES
- BRAND PRESENCE
- THE BRAND
- KKR GROUP OF COMPANIES
- BRAND PRESENCE
Nirapara: The Incredible Recipes
Coupled with social responsibility and a heartfelt desire to bring tasty and healthy rice to traditional Kerala homes, the visionary Shri. K.K.R Karnan established K.K.R. Mills in 1976, which has since transformed into the Nirapara Brand, a name synonymous with quality food for millions of consumers around the world.
After establishing itself as a premium rice manufacturer, the company has diversified its business. By employing state-of-the-art technology, the company introduced a wide range of food products into the market under the ‘Nirapara’ brand. From whole spices to masala powders, vegetarian and non-vegetarian pickles, the brand offers numerous products other than rice which are nutritionally rich and full of Nature’s goodness.
Over these years since establishment, Nirapara has made history in the world of spices and has become a favourite amongst housewives in Kerala due to its authentic taste and quality. We are an ISO 22000: 2005 and HACCP (Hazard Analysis & Critical Control Points) certified company. We are also a leading exporter of rice and spice products with FDA and Halal certifications.
The distribution chain for our products covers more than 150,000 retail outlets through 500 distributors spread across the country. The company also has a strong presence in international markets covering regions like the Middle East, Africa, Australia, UK, Canada and US etc. Our Authentic Kerala Food Products are exported to more than 46 countries under Nirapara brand.
Nirapara is one of the largest selling brands in Kerala today and has become a household name. Nirapara products are now available and sold not only in Kerala but wherever Malayali population exists.
KKR GROUP OF COMPANIES
KKR Group - A venture which started out with traditional methods of boiling, sun drying and milling has now grown into one of the most modern rice processing houses in India with the latest world-class technology. Today all the factories under the umbrella of the brand “NIRAPARA” boast of state-of-the-art processing facilities with the most sophisticated technology in the world, ensuring products that meet the most stringent quality and hygiene standards.
Production units of Nirapara are located in the green, pollution-free Okkal Township, near Kochi in Kerala in South India. KKR Agro Mills, the rice production facility is equipped with the latest technology in the world for every aspect of the processing of paddy, right from destoning, cleaning, drying, de-husking, bran-removal, polishing to sorting. KKR Agro Mills was upgraded in 2001 by setting up a 45 Crore paddy processing facility with the latest Bühler machinery from Germany. Today the total processing capacity of the group stands at about 700 tonnes of paddy per day, making it one of the largest paddy processors of the state.
Nirapara, after establishing its name in rice, diversified its areas of business and employed state-of-the-art technologies in several other processed food categories. KKR Flour Mills was started in the year 2000 with a view to cater to the rising demands of the modern household, introducing ‘easy to cook’ flour mixes to the traditional breakfast table. KKR Food Products was established in October 2002; and introduced a wide range of food products into the market under the brand 'NIRAPARA'. We have since come up with an exotic and elaborate range of perfectly blended masalas and whole spices. We guarantee authentic Kerala flavours to our products to ensure the goodness and experience of traditional homemade foods.
Considering pickles have been an integral part of Indian cuisine; we inherited this traditional art of pickling and worked our way towards developing and commercializing a housewife’s job. Nirapara today markets about 45 varieties of pickles both Veg and Non-Veg around the globe
The brand offers numerous products other than rice from whole spices to masala powders, vegetables to pickles which are nutritionally rich and full of nature’s goodness.
Nirapara is one of the largest selling brands in Kerala today and has become a household name. Nirapara products are now available and sold not only in Kerala but wherever Malayali population exists. NIRAPARA Products are being exported to 46 countries including the Middle East, Africa, Australia, UK, Canada and US.
The other prestigious divisions of KKR Group include Vydyaa Ayurveda and Herbals, Bik Herbals & Extractions, Succor Health Care, Solace Research Pvt Ltd, Bikaura Power Solutions Pvt Ltd, Chico Poultry and Live Stock, K.K.R Petroleum Products, Five Star Metals Pvt. Ltd and KKB Fencing Company LLC, Dubai.
Quality Assurance to The Authentic Taste of Kerala
The relentless pursuit to fully satisfy the widely varied tastes of food aficionados within and beyond Kerala while simultaneously adhering to international quality standards in food processing and marketing has been the motto of the KKR Group since its inception.
To this end, KKR Group has a binding commitment to its customers to fully utilize all its available resources to deliver quality food products and conform to timely quality control norms to maintain fidelity to best practices. We at Nirapara, uphold Food quality as the measure for expression of goodness.
The Company has a strong Research & Development team that consists of some of the best minds in the industry continually innovating on processing technologies to bring the most wholesome and healthy foods to consumers.
Being an FSSAI, HACCP and ISO certified company, we are dedicated to maintaining sustainable sourcing and stringent quality standards. Our manufacturing units are also approved by the Export Promotion Council and FDA of the USA. All our food products are processed naturally, without using radiation or ETO chemical sterilization. We source our raw materials directly from the farmers in the country, by handpicking the finest and freshest, with the help of a team of food quality experts. With our state-of-the-art grinding mill and processing plant, Nirapara assures 100% hygiene and quality in manufacturing, packaging, and shipping of all our food products.
Our Quality Assurance department consists of a well equipped and sophisticated laboratory with highly accurate independent tests and comprises a comprehensive range of accredited physical, chemical, microbiological and sensory analyses for all products ranging from raw materials to finished products. The goal of our quality control team is to identify and rectify the products or services that do not meet the company’s specified standards of quality. Mainly our physical and chemical tests comprise of Appearance, Extraneous Matter, Bulk Density, Physicochemical Analysis, Heat Value, Color Value, Presence of Aflatoxins, Synthetic dyes, Pesticide Residue and Water Analysis.
Microbiology division, which comes under the purview of Quality Assurance, analyses the presence of Total Plate Count, Yeast, Mold, Staphylococcus, Salmonella, Estercia Coli, Bacillus Cereus and Water Analysis.
Plant Quarantine Certificate: Issued by the Directorate of Plant Protection, Quarantine & Storage. (Govt. of India)
ISO 22000: 2005 by TUV NORD Germany
HACCP Certified (Hazard Analysis Critical Control Point)
FDA Certified Production Facility
K K KARNAN
The KKR Group was set up in 1976 by Mr K. K. Karnan, a man who set out with the vision to bring quality rice into the traditional homes of Kerala in South India. A venture which started out with traditional methods of boiling, sun drying and milling grew into one of the most modern rice processing houses in India with the latest world-class technology. Today all the factories coming under the umbrella of the brand name ’Nirapara’ boasts of a state-of-the-art plant with the highest levels of technology in the world, ensuring products that meet the most stringent quality and hygiene standards.
Nirapara grew into a multi crore turnover venture under the vision of Mr Biju Karnan, S/o Mr K. K. Karnan. After completing his studies abroad, he joined the family business and started diversifying the business. It is his ideas and plans through which the company enters into breakfast powders, spices and pickles in the market. Apart from the normal food-related business, he diversified his concept to research, Pharma, foreign ventures such as Fencing Co.etc. It was Mr Biju Karnan who gave an altogether new image to the brand ‘Nirapara’. Now the brand Nirapara has emerged as the undisputed leader in quality food production in Kerala & has positioned Nirapara as ‘The true taste of tradition’ without any compromise in quality.
Nirapara is the most popular brand that manufactures and exports high-quality rice, rice products, pickles, spices, spice products, etc. Nirapara is a pioneer group which came into existence in 1974, with a vision to bring quality rice to the homes in Kerala, located in South India. Further, we re-framed our mission, to provide natural, sustainable, healthy and wholesome food products to fellow beings around the globe.
Nirapara’s association on the ground level starts with the farmers in different parts of India from where the raw materials are sourced and extended through to small groceries, third-party distributors, and large supermarkets in India like Big Bazaar, Metro Cash & Carry, Bookers, Spar, Star Bazaar, Tata Tesco, Reliance Fresh, D’Mart, SRS Value Bazaar, Spencer’s Retail, Easy Day, More Mega Store etc. We also supply to global retailers such as Al Manama, Lulu Hypermarket, Carrefour, iShopIndian, India Bazaar, Spar etc.
The reach of Brand Nirapara is extended all across different locations within India, along with a presence in another 46 International locations, which includes: USA, UK, Canada, New Zealand, Switzerland, UAE, Qatar, Bahrain, Kuwait, Oman, Jeddah, Riyadh, Dammam, Australia, Ireland, Singapore, Malaysia, etc.
Today Nirapara brand is the largest Producer and Marketer of Kerala Pickles. We are also the largest Manufacturer of Palakkadan Matta Rice Variety. We have 10 Manufacturing Units established in Kerala. We have got ISO and HACCP certified manufacturing plants with hi-tech automation, R&D and microbial quality test labs are all part of the sound infrastructure. A wide network of 500+ distributors enables the brand presence in over 1.5 lakh retail outlets across the globe.